Tuesday, July 14, 2009

i heart pudding.

Now that's what I'm talkin 'bout. Realistic packaging, targeted to.. well, you, me, that girl over there, and that tall dude. According to a design study people buy packaging to reflect who they are not only for what they need. The larger scale pictures are my favorites. Most of the collection is in the thumbnail hereunder. What do you think?

Designed by Yvonne Nieweth, a Dusseldorf Germany based designer:

"A design study about the development of brand identities: 30 pudding packages. People no longer simply buy what they need; they buy what reflects their own images of themselves. The content of your shopping-cart is a mirror of your identity. A pudding package for every kind of pudding buyer."

*info found here.

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